By The definition of travel has seen a paradigm change in the last decade with innovative technology, burgeoning customer knowledge & choices and the tsunami called ‘Social Media’. In a day & age, where continents are just a click away, travel players globally are constantly challenged to personalize and customize offerings for the new-age traveller. Personalization is the buzzword to turn a happy customer into a delighted one.
Indeed, that’s what a service industry strives to achieve. Digital & Social has paved the way to access insightful and credible information that drives travel choices and decision-making for a traveller today. However, a travel channel’s biggest strength is its expertise, geographical-spread and consulting role that give the right edge for a customer to enjoy the perfect travel experience. It’s not about booking an airline or a hotel or a land package- it’s how you add value by selecting the most convenient & comfortable itinerary that eventually builds customer loyalty.
The process of achieving that goal is not easy. Identifying that blind spot & knowing the motivation of a traveller is one of the key steps for a tailored & transformational approach. Personalization 2.0 in an evolved, scientific way will form the roadmap for a delighted traveller. Gathering and studying customer data with insightful analytics & measurable findings are aiding travel platforms to be at the right place, at the right time with the right product for the ever-evolving customer. 1:1 Personalization is indeed the success mantra.
What do you think about the next level of Personalization in travel? Love to hear your views!
Sneha
May 30, 2019I loved the blog it’s interesting.
jamuna rampal
June 3, 2019I loved your Blog , it’s interesting& inclusive of lot of Creativity , which should inspire all to travel more , for knowledge ,
& to meet all kind of people with different cultures , all over the world.